PRIVACY POLICY

OBJECTIVES

Pinhalense Máquinas Agrícolas respects your privacy and keeps all information collected by our virtual and personal means confidential. Therefore, our data treatment procedure is recorded and published in this Policy, so that our users can freely decide whether or not to provide their private information.

This document may change over time, according to supervening needs and regulations, which is why we recommend that users review it periodically.

DEFINITIONS

For a better understanding of this term, below are the definitions applicable to this document:

• User: any person, natural or legal, who interacts in any way with the online or personal service, except employees;
• Personal data: information that allows the identification and individualization of the user;
• Sensitive personal data: personal data concerning racial or ethnic origin, religious conviction, political opinion, membership of a union or religious, philosophical or political organization, data concerning health or sex life, genetic or biometric data, when linked to a natural person;
• Data processing: any procedure involving the handling/operation of personal data, such as those provided for in the General Data Protection Law (Law 13709/2018);
• Database: general listing with the data collected from users for the exclusive purpose of advertising and internal profile analysis;
• Cookies: small text files that are stored on the user’s device, with the purpose of identifying and accumulating information about their profile or even facilitate the transport of data pages of the same site.

INFORMATION COLLECTION

The personal data collected on our online platforms are only name, e-mail, and telephone number, collected through the forms on the site or in ads in digital media, through targeting by interest in some enterprise.

In addition, according to the existing legal relationship with Pinhalense Máquinas Agrícolas, personal data strictly necessary to formalize the business deals may be collected in person at the sales stands, at the company’s headquarters or upon request from one of Pinhalense’s employees, through their corporate e-mail or corporate WhatsApp.

Pinhalense Máquinas Agrícolas does not collect sensitive personal data from any user.

The website of Pinhalense Máquinas Agrícolas (www.pinhalense.com.br), has some types of cookies that act in a specific way and with functionalities oriented according to their purpose. Thus, we find operational, functional, analytical and behavioral cookies.

Below are described the specifics of each type of cookie:

Operational – are cookies that enable user navigation on our website, thus allowing the basic communication functionalities to be offered. These include anti-virus activation, screen responsive format, connection and user browsing behavior.

Functionality – enable the site to store data recorded by the user during the browsing period. There is, if requested and allowed, storage of geographic location, as well as specific behavior such as size preferences and typography variables, and other elements that can be customized from the site. There is also the possibility of tracking the pages and products accessed, in order to avoid repetition of content. It is valid to state that this type of cookies will not be responsible for any type of identification and will not even denote your behavior in sites other than Pinhalense Máquinas Agrícolas’.

Analytics – record the performance of the website of Pinhalense Máquinas Agrícolas. From these cookies, we can obtain the audience data of the pages, indicating those that have greater access. Pinhalense Máquinas Agrícolas uses this type of cookies from Google Analytics, which allows us to better understand the engagement of users with the products and content generated. It is emphasized that this data does not personalize the user. In addition, as the service is provided by Google, there is the possibility that this information may be shared where required by law or where third parties process the data on Google’s behalf.

Behavioral – they guide the user’s preferences, so that personalized ads are displayed according to the profile. These types of cookies are activated both by the website of Pinhalense Máquinas Agrícolas, as in social networks with an advertising nature (Face Ads, Google Ads and LinkedIn Ads). Despite relating the user profile and product ads, these cookies do not capture personal data.

Besides the aforementioned cookies, the website of Pinhalense Máquinas Agrícolas has contact forms and a WhatsApp link button that are means of acquiring user data.

Thus, by pressing the WhatsApp button available on the page, the follower is aware that we will have access to the cell phone number that originated the contact. With the cession of this data, Pinhalense Máquinas Agrícolas may store it for future actions. However, the follower who chooses not to receive any kind of communication from the company should request removal from our database.

Likewise, there are forms on the website of Pinhalense Máquinas Agrícolas for the user to contact the company. In these forms, personal data are requested (name, telephone and e-mail) so that there can be communication between the parties. With this, Pinhalense Máquinas Agrícolas can store this information for future actions. However, if the follower chooses not to receive any kind of communication from the company, he/she must request removal from our database.

SECURITY AND CONFIDENTIALITY OF INFORMATION

The user may, at any time, request Pinhalense to provide which information it has in its database and the exclusion of such information from the database.

Users who have signed a contract with Pinhalense are aware that it is not possible to delete the information from the internal administrative system, since Pinhalense is obliged to inform the data to the public regulatory agencies.

USE OF THE INFORMATION

The personal information collected is used for research in general, such as satisfaction, profile, consumption, etc.; contact for sending documents, advertising, offering new products, and other administrative functions inherent to the service provided by Pinhalense; and registration in database and internal system.

Pinhalense Máquinas Agrícolas does not disclose, sell, pass on and/or share its users’ information with third parties, except in cases when there is a formal official request from any public authority.

COOKIES

Pinhalense Máquinas Agrícolas makes use of Cookies, which are text files sent by the platform to your computer and stored on it, which contain information related to site navigation. In short, Cookies are used to enhance the user experience.

Cookies can be either “persistent” cookies or “session” cookies: a persistent cookie will be stored by a browser and will remain valid until the set expiration date unless deleted by the user before the expiration date; a session cookie, on the other hand, will expire at the end of the user session when the browser is closed. Cookies do not normally contain any information that personally identifies a user, but the personal information we store about you may be linked to the information stored in and obtained from cookies. We use both persistent and session cookies on our site.

By accessing our website and consenting to the use of Cookies, you manifest knowledge and acceptance of the use of a system for collecting navigational data with the use of Cookies on your device.

We use Facebook Ads, Google Analytics and AdWords on our site to recognize a computer when a user accesses the site, track users as they navigate the site, improve the usability of the site, analyze site usage, administer the site, prevent fraud and improve the security of the site.

Most browsers allow you to refuse to accept cookies – for example in Internet Explorer (version 10), you can block cookies using the available cookie handling override settings by clicking “Tools”, “Internet Options” “Privacy” and “Advanced”;

in Firefox (version 24), you can block all cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history” from the drop-down menu, and unchecking “Accept cookies from sites”; and

in Chrome (version 29), you can block all cookies by going to the “Customize & Control” menu and clicking “Settings”, “Advanced” and “Site Settings” and then selecting “Block third-party cookies” in the “Cookies and Site Data” section.

Blocking all cookies will have a negative impact on the usability of many websites. If you block cookies, you will not be able to use all the features on our site.

You can delete cookies that are already stored on your computer – for example:

in Internet Explorer (version 10), you must delete the cookie files manually (see instructions for doing so at http://support.microsoft.com/kb/278835);

in Firefox (version 24), you can delete cookies by clicking “Tools”, “Options”, “Privacy”, selecting “Use custom settings for history”, clicking “Show cookies”, and then clicking “Remove all cookies”; and

in Chrome (version 29) you can delete all cookies by going to the “Customize and Control” menu and clicking “Settings”, “Advanced”, “Clear Browsing Data”, and then selecting “Delete cookies and other data from sites and plugins” before clicking “Clear Browsing Data”.

Deleting cookies will have a negative impact on the usability of many websites.

CONTACT US

Our online and in-person customer service channels are available to answer any questions, including questions about this Policy.