Privacy Policy

OBJECTIVE

Pinhalense Máquinas Agrícolas respects your privacy and protects all information collected by virtual and in-person means. This Privacy Policy sets out how we handle the data collected, allowing users to freely decide whether to provide their information.

This document may be updated as required and in accordance with new regulations. We recommend periodic reviews.

DEFINITIONS

To better understand this document, below are the applicable definitions:

User: Any individual or legal entity that interacts with our online or in-person services.
Personal data: Information that allows for the identification of a user.
Personal data related to racial or ethnic origin, religious beliefs, political opinions, trade union membership, or membership in religious, philosophical, or political organizations, as well as data concerning health, sexual behavior, genetics or biometrics when linked to an individual.
Data processing: Any procedure involving the handling/operation of personal data, as outlined in the General Data Protection Law (Law 13709/2018).
Database: A general listing of user data collected exclusively for advertising purposes and internal analysis of profiles.

Cookies: Small text files stored on the user’s device, used to identify and accumulate information about their profile or to facilitate the transfer of data between pages of the same site.

COLLECTION AND USE OF PERSONAL DATA

The personal data collected on our online platforms include only the user’s name, email, phone number, country, state and city, obtained through website forms or digital media ads when users express interest in a Pinhalense machine or solution.

In addition, depending on the legal relationship with Pinhalense Máquinas Agrícolas, strictly necessary personal data may be collected in person for business purposes at sales stands, company offices, or upon request of a Pinhalense employee via corporate email or WhatsApp.

Pinhalense Máquinas Agrícolas does not collect sensitive personal data from any user.

COOKIES AND TRACKING TECHNOLOGIES

Our website uses cookies to improve the user experience. These are classified as follows:

1. Strictly Necessary Cookies

Essential for the website’s operation and cannot be disabled by the user.

Language Setting: Stores the automatically detected language preference.
Security against Bots and Attacks: Protects against malicious access.

2. Performance/Analytics Cookies

Used to measure website traffic and behavior. Activated only after user consent.

Google Analytics 4 (GA4): Anonymizes IPs before consent and enables advanced features after acceptance. Since this service is sourced from Google, a possibility exists that this information may be shared when required for legal purposes or when third parties process data on behalf of Google.
Microsoft Clarity: Tracks user interactions to improve their experience. Since this service is provided by Microsoft, a possibility exists that this information may be shared when required for legal purposes or when third parties process data on behalf of Microsoft.

3. Functionality Cookies

Allow the website to store user-provided data during browsing. If requested and permitted, location data may be stored, as well as specific behaviors such as size preferences and typographical settings, along with other customizable elements of the site. In addition, pages and products accessed may be tracked to avoid repetition of content. These cookies do not identify users or track their behavior outside of the Pinhalense Máquinas Agrícolas website.

Light/Dark Theme (theme preference): Defines visual preferences (if implemented).
Language (user language): Retains the user’s language choice for future visits.

4. Advertising and Marketing Cookies

Guide user preferences to display personalized ads based on their profile. These cookies are activated by the Pinhalense Máquinas Agrícolas website as well as by social media platforms for advertising purposes (Facebook Ads, Google Ads, and LinkedIn Ads). Although these cookies link user profiles to product ads, they do not capture personal data.

LinkedIn Insights (_li_fat_id): Creates target audiences for LinkedIn Ads campaigns.
Meta Pixel (_fbp): Tracks conversions and creates audiences for Facebook/Instagram Ads.
Google Ads (_gcl_au): Measures leads, conversions and remarketing.
TikTok Pixel (_ttp): Tracks visits and enables remarketing on TikTok Ads (structured but deactivated until campaigns begin).

In addition to the cookies mentioned above, the Pinhalense Máquinas Agrícolas website includes contact forms and a WhatsApp link for the collection of user data.

By clicking on the WhatsApp button on the page, users acknowledge that their phone number will be accessible to us. Once provided, Pinhalense Máquinas Agrícolas may store this information for future contact. Note that users who no longer wish to receive any communication from the company must request removal from our database.

Similarly, the website contains contact forms that require personal data (name, phone number, email, country, state and city) for communications purposes. Pinhalense Máquinas Agrícolas may retain this information for future contact. Users who no longer wish to receive communications from the company must request removal from our database.

COOKIE MANAGEMENT

Pinhalense Máquinas Agrícolas uses cookies, which are text files sent by the platform to your computer and stored there; they contain information related to website browsing. In short, cookies are used to enhance the user experience.

Cookies can be either “persistent” or “session” cookies: Persistent cookies are stored in a browser and remain valid until their set expiration date, unless deleted by the user before expiration. Session cookies expire at the end of the user session when the browser is closed. Cookies generally do not contain information that personally identifies a user, but the personal data stored may be linked to information obtained through cookies. Our website uses both persistent and session cookies.

By accessing our website and consenting to the use of cookies, you acknowledge and accept the use of a data collection system via cookies on your device.

We use Facebook Ads, Google Analytics, and Adwords on our website to: recognize a computer when a user accesses the site; track users while they browse the site; improve site usability; analyze site usage; manage the site; prevent fraud; and enhance site security.

Users can accept or decline cookies via the consent banner. If they refuse, only strictly necessary cookies will be activated. Browsers also allow users to block or manually delete cookies. Refer to:

Users who have signed a contract with Pinhalense acknowledge the impossibility of deleting information from the internal administrative system, since Pinhalense is required to provide data to public regulatory authorities.

DATA SHARING

The personal information collected is used for: general research, such as satisfaction, profile, consumption, etc.; contact for sending documents, advertising, offers of new products, and other administrative functions inherent to the service provided by Pinhalense; as well as registration in databases and internal systems.

Pinhalense Máquinas Agrícolas does not disclose, sell, transfer and/or share its users’ information with third parties, except in cases where a formal official request has been received from a public authority.

DATA SECURITY AND RETENTION

Pinhalense adopts technical and administrative measures to protect stored data. Personal data is retained for as long as necessary to fulfil the purposes for which it was collected.

USER RIGHTS

Under the General Data Protection Law, users have the right to:

Access their data and request a copy.
Correct information that is incorrect or incomplete.
Request the deletion of stored data.
Revoke consent for the use of optional cookies.

CONTACT US

For questions about this Privacy Policy or requests regarding your personal data, please contact us through official Pinhalense channels.