Pinhalense: Tradition and Innovation in 76 years of a history that is Beyond Machinery!

Celebrating 76 years of leadership requires more than numbers; it requires respecting those who live for coffee. As Pinhalense completes another year as a reference in processing technologies, it delivers to the market more than a record of its journey, but a tribute to everything built in the sector over the last 76 years: the launch of the institutional book "Pinhalense: Tradition and Innovation".

This milestone celebrates the journey of a brand that was born in 1950 and today helps improve the performance and quality of the production chain in over 110 countries. By processing more than 75% of the coffee consumed on the planet, Pinhalense proves that its essence goes beyond engineering: we are Beyond Machinery!

The launch of "Pinhalense: Tradition and Innovation" materializes seven and a half decades of work, dedication, and proximity. To ensure this story reaches everyone, we have made the work available in two ways: the physical version, celebrating the solidity of our journey, and the digital version, so that partners worldwide can access our essence with one click.

What you will discover when opening this work:

From the Sawmill to the World: How the vision of six men transformed a small sawmill in the interior of São Paulo into the technological center that today serves coffee production in over 110 countries.

The Silent Revolution: The behind-the-scenes of the creation of "Pulped Natural" — the innovation that not only changed machines but altered the flavor and value of Brazilian coffee on the global palate.

Beyond Machinery: Why did we decide to change our identity ?  Understand the strategy and promise behind the rebranding that prepares Pinhalense for the coming years.

The Human Factor: The untold stories of the "Pinhalense Family"; accounts of generations that prove that behind every gear, there is a passion and a commitment to the market that time only strengthens.

Reinvention in the Blood: The real challenges, international fairs, and moments when Pinhalense reinvented itself to ensure the grower always had the best solution, no matter the scenario.

This is not just our story; it is the record of a partnership that transformed the world's coffee. We invite you to dive into 76 years of innovation and discover what makes us, genuinely, Beyond Machinery.

Access the full digital version here.

76 years of Pinhalense. Beyond Machinery!